Digital Marketer

Job information

Job Description

Job Summary:

Host Masters Limited is seeking a highly motivated, talented and skilled Digital Marketing Candidate to join our in-house team. As a Digital Marketing Officer, you will play a key role in driving our digital marketing efforts and elevating our online presence. We are looking for a passionate individual with a proven track record in digital marketing, including Google and social media advertising expertise.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility, attract new customers, and drive engagement across various digital platforms.
• Manage and optimize digital advertising campaigns on Google Ads and social media platforms (Facebook, Instagram, LinkedIn, etc.) to achieve targeted goals and maximize returns.
• Conduct in-depth market research and competitor analysis to identify trends, opportunities, and areas for improvement in our digital marketing efforts.
• Create and curate engaging content for digital platforms, including website, social media, blogs, and email campaigns.
• Monitor and analyze website and social media analytics, generating reports to evaluate performance and make data-driven decisions to enhance results.
• Stay updated on industry trends, best practices, and emerging digital marketing technologies to ensure continuous innovation and optimization.
• Manage and maintain our online presence, ensuring consistency and accuracy across all digital channels.
• Oversee the development and execution of email marketing campaigns and lead nurturing activities.
• Utilize SEO techniques to optimize website content and improve organic search rankings.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or any related field.
• Professional certifications in digital marketing from reputable organizations.
• Minimum of 2 years of experience in digital marketing, with a proven track record of successful campaigns and achievements.
• Proficiency in running Google Ads and social media advertising campaigns.
• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Excellent written and verbal communication skills, with the ability to create compelling content for different digital platforms.
• Solid understanding of SEO best practices and website analytics tools (e.g., Google Analytics).
• Creative mindset with a passion for staying abreast of the latest digital marketing trends and technologies.
• Strong project management skills and the ability to multitask and meet tight deadlines.
• Experience in ICT industry is a plus, but not mandatory.

  Method of Application

  Apply now by sending your CV to :- careers@hostmasters.co.ke